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A profile of the American tourist who visited Brazil in 2002


Below, results of a survey conducted by Embratur, the Brazilian Tourism Authority, to trace the profile of the American tourists who came to Brazil in 2002. It´s easy to notice that the majority of American tourists go to Rio de Janeiro and São Paulo (this includes people coming for business purposes).
Read more about this Embratur analysis.

Purpose of the trip (%)
Leisure / Holidays/ Vacation 44.00
Business / Conventions 30.72
Visits fo Family and/or Friends 18.72
Study / Teaching / Research 2.24
Health Treatment 0.80
Religion/Pilgrimage 0.32
Others 3.20
Factors of influence in the decision to visit Brazil (%)
Information from friends 46.74
Internet 18.90
Folder / Printed Guides 9.62
Magazines 5.84
Television 4.81
Newspapers 2.41
Other 11.68
Age brackets (%)
18 - 27 y.o. 13.54
28 - 45 y.o. 47.38
46 - 65 y.o. 34.31
over 65 y.o. 4.77
Level of Education (%)
Elementary 2.00
Intermediary 18.49
Superior 79.51
Occupation (%)
Engineer 7.13
Retired 6.67
Managers 6.20
Entrepreneurs 5.43
Sales people 4.96
Student 4.65
Teacher/Professor 4.19
Companionship (%)
Alone 36.39
With family 33.28
With friends 27.99
Travel package 2.34
Average annual income US$ 56,084.51
Organization of the trip (%)
Not organized by travel agencies 83.08
Organized by travel agencies 16.92
Repeat trips to Brazil (%)
First time trip 41.36
Not the first trip 58.64
Intention of returning to Brazil (%)
Have the intention to return to Brazil 95.34
Do not have the intention to return to Brazil 4.66
Averagage staying 12.81 days
Average spending per capita US$ 106.08
Tourists coming with a travel agency US$ 161.86
Tourists not coming with a travel agency US$ 107.94
Most visited cities (%)
Rio de Janeiro 60.15
São Paulo 28.62
Salvador 6.15
Belo Horizonte 5.69
Foz do Iguaçu 5.23
Porto Alegre 4.77
Manaus 4.46
Lodging (%)
Hotels 62.85
Family / Friends 26.49
House/Apartment Own 3.92
House/Apartment Rented 2.82
Camping 0.16
Others 3.76
Biggest complaints from tourists (%)
Safety 12.46
Dirtiness 10.97
Tourist Information 6.29
Public Transportation 5.94
Telecommunication System 5.69
Taxi 4.17
Nightlife 1.19
Meeting of expectations (%)
Expectations exceeded 42.41
Expectations fully met 48.45
Expectations partially met 7.75
Disappointed 1.39





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