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Trips to Brazil - planning and organization
Below, the results of a survey which showed how foreigner tourists planned their trips to Brazil. Read more about this survey about the foreigner traveller in Brazil.
Purpose of the trip
The table below shows the purposes of the trips. Embratur didn't comment, but it seems clear that there was a change in the classification criteria; before the year 2000, "Holidays" included the family visits, religious pilgrimages and other items, which, after 2000, were surveyed separatedly.
|
Table 6. Purpose of the trip |
| Purpose of trip |
1998 |
1999 |
2000 |
2001 |
2002 |
|
Holidays |
71.8% |
77.6% |
57.0% |
55.5% |
51.2% |
|
Business/Conventions |
26.7% |
21.2% |
27.9% |
34.9% |
28.3% |
|
Family Visits |
- |
- |
10.9% |
10.6% |
15.6% |
| Study/Research |
- |
- |
1.5% |
1.1% |
1.6% |
|
Religion/Pilgrimage |
- |
- |
0.2% |
0.1% |
0.5% |
|
Health Treatment |
- |
- |
1.5% |
0.1% |
0.3% |
|
Others |
1.6% |
1.2% |
1.0% |
2.2% |
2.5% |
Average spending, by purpose of trip
The table below shows that travellers coming for business stay shorter but spend more; travellers coming in family visit stay longer, but spend less.
|
Table 6. Staying and spending, by purpose of trip |
| Purpose of trip |
Average stay (days) |
Spending per day (US$) |
Annual income (US$) |
| Business |
9.65 |
112.84 |
42,032.42 |
| Holidays |
14.8 |
84.36 |
29,617.39 |
| Family Visits |
23.7 |
50.90 |
25,400.19 |
| Global |
14.0 |
86.17 |
32,041.52 |
Influence of media on the decision to travel to Brazil
By far, the most important source of information about Brazil is word of mouth; about half of tourists were influenced by friends of family. Also noticeable is the quick growth in the use of internet as source of information.
|
Table 7. Sources of information. |
| Source |
1998 |
1999 |
2000 |
2001 |
2002 |
| Information from friends |
41.4% |
45.0% |
44.1% |
47.4% |
51.8% |
| Internet |
2.0% |
3.2% |
6.8% |
3.1% |
12.8% |
| Folders/Printed guides |
8.1% |
6.1% |
16.9% |
6.2% |
11.7% |
| Television |
29.2% |
10.5% |
13.6% |
8.2% |
5.5% |
| Magazines |
7.3% |
5.5% |
5.1% |
4.6% |
4.3% |
| Newspapers |
4.6% |
2.7% |
3.3% |
2.6% |
2.0% |
| Other means |
19.6% |
14.6% |
10.2% |
27.9% |
11.9% |
Companionship
Most tourists come with the family (43.1%) or with friends (28%).
Most visited cities
Rio de Janeiro and Sao Paulo are the most visited cities in Brazil.
|
Table 8. Most visited cities. |
| City |
1998 |
1999 |
2000 |
2001 |
2002 |
| Rio de Janeiro - RJ |
30.2% |
32.5% |
34.1% |
28.8% |
38.6% |
| Sao Paulo - SP |
18.4% |
13.7% |
19.7% |
17.0% |
20.8% |
| Salvador - BA |
10.9% |
12.7% |
13.5% |
11.1% |
12.8% |
| Foz do Iguacu - PR |
8.9% |
11.8% |
12.9% |
11.5% |
9.3% |
| Recife - PE |
7.2% |
6.4% |
5.8% |
7.3% |
8.2% |
| Porto Alegre - RS |
7.9% |
6.0% |
5.9% |
7.1% |
7.9% |
| Fortaleza - CE |
4.6% |
4.7% |
5.4% |
5.6% |
7.2% |
| Florianópolis - SC |
14.0% |
17.7% |
18.7% |
15.8% |
6.4% |
| Camboriú - SC |
5.1% |
4.9% |
6.6% |
4.9% |
3.7% |
| Búzios - RJ |
5.4% |
4.6% |
4.0% |
3.9% |
3.6% |
|
There was little variation over the period. The most noticeable change was the drop in the number of visits to Florianopolis, affected by the crisis in Argentina (because of the proximity, Florianopolis is one the favorite destinations for Argentinians). |
Organization of the trip
Most travellers do not utilize the services of travel agencies.
|
Organization of the trip |
| Organization |
1998 |
1999 |
2000 |
2001 |
2002 |
| Without travel agency |
72.0% |
81.9% |
64.8% |
78.3% |
77.0% |
| With a travel agency |
28.0% |
18.1% |
35.2% |
21.7% |
23.0% |
Lodging
The majority of travellers stay in hotels, but there is downward trend for this kind of lodging. On the other hand, the use of Family and Friends houses is becoming more and more common.
|
Table 11. Means of lodging. |
| . |
1998 |
1999 |
2000 |
2001 |
2002 |
| Hotel |
80.0% |
73.5% |
72.8% |
69.8% |
67.0% |
| Family / Friends |
16.0% |
17.5% |
16.9% |
19.8% |
22.3% |
| House/Flat Rented |
3.4% |
7.4% |
3.2% |
6.6% |
4.0% |
| House/Flat Own |
- |
- |
1.9% |
1.9% |
3.8% |
| Camping |
- |
- |
1.5% |
0.2% |
0.5% |
| Others |
0.6% |
1.6% |
3.7% |
1.7% |
2.3% |
Table 12 shows that tourists who stay in hotels spend more per day, but those who stay at their own homes have the highest average income.
|
Table 12. Spending and income |
| . |
Daily spending (US$) |
Annual income (US$) |
| Hotel |
114.65 |
32,801.91 |
| Family/Friends |
61.51 |
25,346.05 |
| House/Flat Rented |
59.74 |
25,921.08 |
| House/Flat Own |
92.65 |
39,474.38 |
| Camping |
98.66 |
31,358.07 |
| Others |
92.65 |
32,041.52 |
Average lenght of stay
The average period of stay has been around fourteen days.
| Year |
Stay |
| 1998 |
13.0 |
| 1999 |
14.0 |
| 2000 |
12.1 |
| 2001 |
12.2 |
| 2002 |
14.0 |
Tourists staying in hotels stay only 5.8 days in average, while people with their own houses stay an average of 23.7 days (see table 14).
Business trippers stay an average of 9.6 days, whereas people in holiday stay 14.8 days and those visiting their families stay 23.7 days (see table 15).
Average spending
The table below specifies the average spending, in US$, per capita.
|
Table 16. Average spending, per day, per person (US$) |
| . |
1999 |
2000 |
2001 |
2002 |
| All tourists |
79.08 |
84.38 |
81.21 |
86.17 |
| Tourists who used travel agency services |
92.85 |
95.40 |
90.30 |
104.53 |
| Tourists who didn't use travel agencies |
77.05 |
80.53 |
79.75 |
79.02 |
Spending, by country
In 2002, Americans had the highest average spending; curiously, German tourists were the ones to spend the least.
|
Table 17. Average spending, by country (US$) |
| Country |
1999 |
2000 |
2001 |
2002 |
| Chile |
79.87 |
114.90 |
69.37 |
91.38 |
| USA |
115.57 |
122.35 |
125.72 |
106.08 |
| Argentina |
60.51 |
69.44 |
63.96 |
85.24 |
| Spain |
97.56 |
94.19 |
107.13 |
85.96 |
| Portugal |
84.99 |
79.01 |
88.71 |
75.25 |
| United Kingdom |
80.68 |
106.71 |
88.57 |
81.22 |
| Uruguay |
67.26 |
80.84 |
73.68 |
85.62 |
| France |
101.16 |
66.07 |
73.16 |
72.06 |
| Italy |
93.72 |
77.19 |
95.43 |
74.21 |
| Paraguay |
50.94 |
36.02 |
41.10 |
68.41 |
| Germany |
77.03 |
85.73 |
85.11 |
56.01 |
| Global Average (1) |
79.08 |
84.38 |
81.21 |
86.17 |
|
(1)Averaged over all countries, including those not listed on this table |
Repeat visits
About 2/3 of tourists interviewed had already been to Brazil; only about 1/3 were taking the first trip to the country.
|
Table 18. Repeat visits to Brazil |
| . |
1998 |
1999 |
2000 |
2001 |
2002 |
| First trip to Brazil |
36.3% |
36.7% |
34.9% |
35.2% |
34.7% |
| Not the first trip to Brazil |
63.7% |
63.3% |
65.1% |
64.8% |
65.3% |
Expectations
Most tourist (55%) said that their expectations were met, and for 31%, the trip more than met the expectations. Only 2.1% declared to be disappointed with the trip (expectations not met).
The positive feeling is fundamental to create a good image of the country and to attract other visitors.
Intentions to return to Brazil
More than 90% of the travellers declared to have intention to return to Brazil.
|
Table 19. Intentions to return to the country |
| . |
1998 |
1999 |
2000 |
2001 |
2002 |
| Have intention to return to Brazil |
88.0% |
91.9% |
96.4% |
97.1% |
96.1% |
| Do not have intention to return to Brazil |
2.2% |
2.1% |
3.6% |
2.9% |
3.9% |
| No opinion |
9.8% |
6.0% |
- |
- |
- |
Intention to return, by country
|
Tourists who have the intention to return to Brazil, by country |
| Country |
1999 |
2000 |
2001 |
2002 |
| Chile |
94.6% |
95.3% |
96.1% |
98.5% |
| Paraguay |
98.0% |
99.7% |
97.7% |
98.3% |
| Portugal |
89.1% |
97.9% |
96.7% |
98.2% |
| Argentina |
97.3% |
98.5% |
98.4% |
97.8% |
| Uruguay |
96.5% |
98.8% |
99.3% |
97.2% |
| Italy |
79.3% |
93.8% |
98.0% |
96.5% |
| Germany |
87.0% |
81.1% |
90.9% |
96.4% |
| United Kingdom |
84.7% |
90.4% |
93.9% |
95.5% |
| United States |
89.2% |
94.4% |
96.3% |
95.3% |
| Spain |
91.4% |
98.0% |
97.5% |
93.8% |
| France |
91.3% |
84.9% |
96.5% |
90.2% |
| Global Average |
91.8% |
96.4% |
97.1% |
96.1% |
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