How foreigner tourists evaluate the city of Sao Paulo

Results below were obtained by interviewing foreigner travellers departing from the city of São Paulo, capital of the state of São Paulo. The interviews were conducted by Embratur, the Brazilian Travel Authority; click here to read more about the survey.

Purpose of the trip (%)
Business / Conventions	50.70
Leisure / Holidays/ Vacation	27.99
Visits fo Family and/or Friends	15.55
Study / Teaching / Research	2.18
Health Treatment	0.47
Religion / Pilgrimage	0.78
Others	2.33
Factors of influence in the decision to visit Brazil (%)
Information from friends	43.29
Internet	18.18
Folder / Printed guides	13.42
Television	4.76
Magazines	3.06
Newspapers	3.00
Other means of communication	14.29
Age brackets (%)
18 - 27 y.o.	13.86
28 - 45 y.o.	47.49
46 - 65 y.o.	34.66
over 65 y.o.	3.99
Level of Education (%)
Elementary	3.25
Intermediary	19.82
Superior	76.93
Occupation (%)
Engineer	13.20
Entrepreneur	6.68
Manager	6.08
Student	6.00
Trade sector	5.04
Teacher / Professor	4.45
Companionship (%)
Alone	31.54
With family	44.89
With friends	20.87
Travel package	2.70
Average annual income	US$ 36,577.72
Organization of the trip (%)
Not organized by travel agencies	79.94
Organized by travel agencies	20.06
Repeat trips to Brazil (%)
First time trip	32.15
Not first trip	67.85
Intention of returning to Brazil (%)
Have the intention to return to Brazil	95.41
Do not have the intention to return to Brazil	4.59
Averagage staying	7.06 days
Average spending per capita	US$ 126.55
Other cities visited (%)
Rio de Janeiro	30.09
Foz do Iguacu	8.41
Salvador	7.67
Porto Alegre	5.31
Curitiba	5.16
Lodging (%)
Hotels	72.52
Family / Friends	21.29
House / Flat Own	3.47
House / Flat Rented	0.99
Other	1.73

Hotels Evaluation (%)
Evaluation	cleanness	Services	Price
Excellent	53.87	55.80	44.95
Good	43.23	42.26	47.38
Regular	2.58	1.94	6.62
Bad	0.32	-	1.05

Restaurants Evaluation (%)
Evaluation	cleanness	Services	Food Quality	Prices	Typical food
Excellent	36.79	41.94	49.75	41.81	56.71
Good	57.78	50.87	46.02	42.83	40.00
Regular	4.94	6.45	4.23	13.60	2.47
Bad	0.49	0.74	-	1.76	0.82

Tourist Information (%)
Evaluation	Availability of information	Accuracy of information
Excellent	15.31	21.78
Good	69.39	68.32
Regular	12.24	4.97
Bad	3.06	4.93

Tourist Guides (%)
Evaluation	Services	Time keeping
Excellent	28.82	27.87
Good	59.32	54.10
Regular	11.86	13.10
Bad	-	4.93

Biggest complaints from tourists (%)
Safety	13.78
Dirtiness	9.83
Urban transportation	9.09
Tourist information	6.62
Taxi	5.21
Telecommunications	3.40
Nightlife	0.34
Meeting of expectations (%)
Expectations exceeded	30.06
Expectations fully met	55.51
Expectations partially met	11.60
Disappointed	2.83