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International tourism in Salvador, Bahia


How foreigner travellers evaluate their stay in the city of Salvador, Bahia. Source: Embratur.

Purpose of the trip (%)
Leisure / Holidays/ Vacation 71.25
Visits fo Family and/or Friends 13.50
Business / Conventions 11.50
Study / Teaching / Research 1.00
Others 2.75
Factors of influence in the decision to visit Brazil (%)
Information from friends 58.55
Folders / Printed Guides 10.36
Internet 7.77
Television 4.66
Newspapers 3.66
Magazines 3.60
Others 11.40
Age brackets (%)
18 - 27 y.o. 26.21
28 - 45 y.o. 47.82
46 - 65 y.o. 21.84
over 65 y.o. 4.13
Level of Education (%)
Elementary 4.36
Intermediary 29.78
Superior 65.86
Occupation (%)
Student 10.39
Engineer 7.00
Retired 6.28
Entrepreneur 4.35
Commerce 4.12
Travel agent 4.10
Companionship (%)
Alone 25.18
With family 29.10
With friends 41.32
Travel package 4.40
Average annual income US$ 27,425.81
Organization of the trip (%)
Not organized by travel agencies 73.91
Organized by travel agencies 26.09
Repeat trips to Brazil (%)
First time trip 40.82
Not first trip 59.18
Intention of returning to Brazil (%)
Have the intention to return to Brazil 94.15
Do not have the intention to return to Brazil 5.85
Averagage staying 9.37 days
Average spending per person US$ 64.03
Other cities visited (%)
Rio de Janeiro 42.65
Recife 15.42
Foz do Iguacu 13.98
Sao Paulo 12.53
Porto Seguro 11.33
Morro de Sao Paulo 9.88
Lodging (%)
Hotels 57.50
Family / Friends 26.00
House / Flat Rented 13.00
House / Flat Own 0.50
Other 3.00
Hotels Evaluation (%)
Evaluation Cleanness Services Price
Excellent 34.65 43.09 32.67
Good 52.76 50.40 48.52
Regular 9.45 4.07 16.83
Bad 3.14 2.44 1.98

Restaurants Evaluation (%)
Evaluation Cleanness Services Food Quality Prices Typical food
Excellent 16.84 24.61 23.85 22.32 29.51
Good 64.80 57.44 59.90 57.51 60.10
Regular 17.86 14.87 15.23 16.09 8.20
Bad 0.50 3.08 1.02 4.08 2.19

Tourist Information (%)
Evaluation Availability of information Accuracy of information
Excellent 13.95 19.32
Good 58.14 63.64
Regular 22.09 14.77
Bad 5.82 2.27

Tourist Guides (%)
Evaluation Services Time keeping
Excellent 40.91 46.31
Good 48.48 37.24
Regular 7.58 11.97
Bad 3.03 4.48

Most common complaints (%)
Tourist Information 16.08
Telecommunications 13.50
Safety 10.55
Dirtiness 10.40
Taxi 5.84
Public Transportation 4.29
Nightlife 1.86
Meeting of expectations (%)
Expectations exceeded 35.18
Expectations fully met 48.19
Expectations partially met 13.98
Disappointed 2.65





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