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How foreigner tourists evaluate the city of Rio de Janeiro


Data below are the results of a survey conducted by Embratur, the Brazilian Travel Authority, to collect opinions of foreigner travellers about their stay in Rio de Janeiro. Read more about Embratur survey, which subsidized a Study on International Tourism in Brazil.

Purpose of the trip (%)
Leisure / Holidays/ Vacation 58.80
Business / Conventions 23.75
Visits fo Family and/or Friends 13.43
Study / Teaching / Research 1.39
Religion / Pilgrimage 0.33
Health treament 0.16
Others 2.14
Factors of influence in the decision to visit Brazil (%)
Information from friends 52.48
Internet 10.99
Television 8.05
Folders / Printed Guides 7.12
Magazines 6.35
Newspapers 2.48
Other 12.54
Age brackets (%)
18 - 27 y.o. 18.12
28 - 45 y.o. 48.68
46 - 65 y.o. 29.21
over 65 y.o. 3.99
Level of Education (%)
Elementary 3.19
Intermediary 22.83
Superior 73.98
Occupation (%)
Engineer 9.90
Student 7.11
Entrepreneur 6.15
Retired 5.27
Professor / Teacher 4.79
Business Manager 4.07
Commerce 3.12
Companionship (%)
Alone 28.88
With family 34.27
With friends 33.93
Travel package 3.46
Average annual income US$ 39,338.75
Organization of the trip (%)
Not organized by travel agencies 76.57
Organized by travel agencies 23.43
Repeat trips to Brazil (%)
First time trip 49.60
Not first trip 50.40
Intention of returning to Brazil (%)
Have the intention to return to Brazil 93.52
Do not have the intention to return to Brazil 6.48
Averagage staying 8.12 days
Average spending per person US$ 99.98
Other cities visited (%)
Sao Paulo 16.25
Salvador 14.10
Foz do Iguacu 13.86
Buzios 7.49
Parati 5.18
Manaus 4.46
Lodging (%)
Hotels 70.28
Family / Friends 20.00
House / Flat Own 5.14
House / Flat Rented 2.57
Camping 0.34
Other 1.67
Hotels Evaluation (%)
Evaluation Cleanness Services Price
Excellent 47.61 50.07 36.14
Good 44.94 43.18 47.90
Regular 6.85 5.70 13.78
Bad 0.60 1.05 2.18

Restaurants Evaluation (%)
Evaluation Cleanness Services Food Quality Prices Typical food
Excellent 27.62 38.30 50.06 47.40 44.19
Good 59.82 55.11 44.04 41.18 49.66
Regular 11.42 6.14 4.94 10.50 5.69
Bad 1.14 0.45 0.96 0.92 0.46

Tourist Information (%)
Evaluation Availability of information Accuracy of information
Excellent 27.51 24.66
Good 56.68 58.27
Regular 10.63 11.38
Bad 5.18 5.69

Tourist Guides (%)
Evaluation Services Time keeping
Excellent 45.96 47.36
Good 47.21 44.27
Regular 4.66 7.14
Bad 2.17 1.23

Most common complaints (%)
Safety 14.04
Dirtiness 10.65
Telecommunications 7.56
Tourist information 7.06
Public Transportation 4.03
Taxi 4.01
Nightlife 1.71
Meeting of expectations (%)
Expectations exceeded 36.00
Expectations fully met 52.88
Expectations partially met 9.12
Disappointed 2.00





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