Every year, Embratur conducts a survey among foreigner travellers to learn their opinion about their stay in Brazil; the data below summarizes how Italian tourists see Brazil. It´s noticeable the strong presence of Italians in cities in the sunny northeast of Brazil, like Fortaleza, Salvador, Recife and Natal.
Read more about the Embratur survey about international tourism in Brazil.
|
Purpose of the trip (%)
|
|
Leisure / Holidays/ Vacation
|
57.56 |
|
Business / Conventions
|
18.62 |
|
Visits fo Family and/or Friends
|
16.84 |
|
Study / Teaching / Research
|
1.18 |
|
Religion / Pilgrimage
|
1.15 |
|
Others
|
4.65 |
|
Factors of influence in the decision to visit Brazil (%)
|
|
Information from friends
|
60.00 |
|
Television
|
10.00 |
|
Folders / Printed guides
|
8.57 |
|
Internet
|
5.71 |
|
Magazines
|
1.43 |
|
Others
|
14.29 |
|
Age brackets (%)
|
|
18 - 27 y.o.
|
15.82 |
|
28 - 45 y.o.
|
52.54 |
|
46 - 65 y.o.
|
28.25 |
|
over 65 y.o.
|
3.39 |
|
Level of Education (%)
|
|
Elementary
|
3.93 |
|
Intermediary
|
53.93 |
|
Superior
|
42.14 |
|
Occupation (%)
|
|
Entrepreneur
|
8.47 |
|
Civil servant
|
6.22 |
|
Retired
|
6.20 |
|
Technician
|
5.65 |
|
Trading
|
5.08
|
|
Salespeople
|
3.41
|
|
Student
|
3.37
|
|
Companionship (%)
|
|
Alone
|
31.43 |
|
With family
|
25.71 |
|
With friends
|
41.14 |
|
Travel package
|
1.72 |
|
Average annual income
|
US$ 23,679.93
|
|
Organization of the trip (%)
|
|
Not organized by travel agencies
|
80.34 |
|
Organized by travel agencies
|
19.66 |
|
Repeat trips to Brazil (%)
|
|
First time trip
|
34.83 |
|
Not the first trip
|
65.17 |
|
Intention of returning to Brazil (%)
|
|
Have the intention to return to Brazil
|
96.51 |
|
Do not have the intention to return to Brazil
|
3.49 |
|
Averagage staying
|
20.21 days
|
|
Average spending per capita
|
US$ 74.21
|
|
Tourists coming with a travel agency
|
US$ 120.98 |
|
Tourists not coming with a travel agency
|
US$ 73.28 |
|
Most visited cities (%)
|
|
Rio de Janeiro
|
25.28 |
|
Fortaleza
|
23.03 |
|
Salvador
|
22.47 |
|
Recife
|
17.98 |
|
São Paulo
|
12.36 |
|
Natal
|
10.11 |
|
Lodging (%)
|
|
Hotels
|
58.96
|
|
Family / Friends
|
24.86 |
|
House/Apartment Rented
|
11.56 |
|
House/Apartment Own
|
2.89 |
|
Others
|
1.73 |
|
Biggest complaints from tourists (%) |
|
Tourist Information |
15.87
|
|
Telecommunications system |
14.20
|
|
Safety |
13.87 |
|
Dirtiness |
12.99 |
|
Nightlife |
4.11 |
|
Taxi |
3.52 |
|
Public transportation |
3.42 |
|
Meeting of expectations (%) |
|
Expectations exceeded |
16.00 |
|
Expectations fully met |
59.43 |
|
Expectations partially met |
21.14 |
|
Disappointed |
3.43 |