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A profile of the French tourist who travelled to Brazil in 2002


Below, results of a survey conducted by Embratur, the Brazilian Tourism Authority, to trace the profile of the French tourists who came to Brazil in 2002.
Even though Rio de Janeiro is the preferred destination, a good number of French people visited Salvador, in Bahia.
Read more about this Embratur analysis.

Purpose of the trip (%)
Leisure / Holidays/ Vacation 59.06
Visits fo Family and/or Friends 20.13
Business / Conventions 16.78
Study / Teaching / Research 2.68
Other 1.35
Factors of influence in the decision to visit Brazil (%)
Information from friends 43.75
Internet 13.74
Folders/Printed Guides 12.50
Television 7.29
Magazines 5.21
Newspapers 4.17
Others 13.54
Age brackets (%)
18 - 27 y.o. 23.38
28 - 45 y.o. 45.47
46 - 65 y.o. 23.36
over 65 y.o. 7.79
Level of Education (%)
Elementary 4.55
Intermediary 29.87
Superior 65.58
Occupation (%)
Retired 12.34
Engineer 11.04
Student 7.14
Teacher 5.19
Travel agent 4.55
Companionship (%)
Alone 23.18
With family 28.48
With friends 39.07
Travel package 9.27
Average annual income US$ 25,937.42
Organization of the trip (%)
Not organized by travel agencies 70.32
Organized by travel agencies 29.68
Repeat trips to Brazil (%)
First time trip 57.14
Not the first trip 42.86
Intention of returning to Brazil (%)
Have the intention to return to Brazil 90.20
Do not have the intention to return to Brazil 9.80
Averagage staying 15.83 days
Average spending per capita US$ 72.06
Tourists coming with a travel agency US$ 128.20
Tourists not coming with a travel agency US$ 67.03
Most visited cities (%)
Rio de Janeiro 74.19
Salvador 30.97
São Paulo 16.13
Foz do Iguacu 16.11
Parati 10.97
Recife 9.05
Lodging (%)
Hotels 66.89
Family / Friends 24.50
House/Apartment Rented 4.64
House/Apartment Own 1.32
Others 2.65
Biggest complaints from tourists (%)
Dirtiness 9.87
Tourist information 9.43
Telecommunications systems 8.00
Safety 7.95
Public transportation 7.14
Taxi 6.25
Nightlife 2.59
Meeting of expectations (%)
Expectations exceeded 31.61
Expectations fully met 57.42
Expectations partially met 9.03
Disappointed 1.94





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