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How foreigner tourists evaluate the city of Fortaleza, Ceará
Foreigner visitors were interviewed when they were leaving the city of Fortaleza, in Ceará, and the compiled results are shown below. The interviews were conducted by Embratur, the Brazilian Travel Authority; read more here.
Purpose of the trip (%)
|
Leisure / Holidays/ Vacation
|
68.42 |
Visits fo Family and/or Friends
|
14.91 |
Business / Conventions
|
10.96 |
Other
|
5.70 |
Factors of influence in the decision to visit Brazil (%)
|
Information from friends
|
60.87 |
Internet
|
12.17 |
Folders / Printed guides
|
10.43 |
Television
|
5.22 |
Magazines
|
3.48 |
Other
|
7.83 |
Age brackets (%)
|
18 - 27 y.o.
|
20.69 |
28 - 45 y.o.
|
48.71 |
46 - 65 y.o.
|
26.72 |
over 65 y.o.
|
3.88 |
Level of Education (%)
|
Elementary
|
7.73 |
Intermediary
|
40.77 |
Superior
|
51.50 |
Occupation (%)
|
Entrepreneur
|
9.01 |
Student
|
8.58 |
Commerce
|
6.44 |
Retired
|
4.34 |
Sales
|
4.24 |
Engineer
|
3.86 |
Companionship (%)
|
Alone
|
27.07 |
With family
|
32.32 |
With friends
|
39.30 |
Travel package
|
1.31 |
Average annual income
|
US$ 27,933.55
|
Organization of the trip (%)
|
Not organized by travel agencies
|
69.53 |
Organized by travel agencies
|
30.47 |
Repeat trips to Brazil (%)
|
First time trip
|
42.92 |
Not first trip
|
57.08 |
Intention of returning to Brazil (%)
|
Have the intention to return to Brazil
|
96.89 |
Do not have the intention to return to Brazil
|
3.11 |
Averagage staying
|
9.25 days
|
Average spending per person
|
US$ 77.53
|
Other cities visited (%)
|
Rio de Janeiro
|
18.45 |
Recife
|
14.16 |
Salvador
|
12.90 |
Natal
|
12.86 |
Sao Paulo
|
11.59 |
Lodging (%)
|
Hotels
|
82.51 |
Family / Friends
|
10.49 |
House / Flat Rented
|
3.50 |
House / Flat Own
|
2.80 |
Other
|
0.70 |
Hotels Evaluation (%) |
Evaluation |
Cleanness |
Services |
Price |
Excellent |
26.98 |
32.54 |
25.92 |
Good |
57.94 |
49.21 |
48.15 |
Regular |
10.32 |
15.08 |
21.30 |
Bad |
4.76 |
3.17 |
4.63 |
Restaurants Evaluation (%) |
Evaluation |
Cleanness |
Services |
Food Quality |
Prices |
Typical food |
Excellent |
4.93 |
17.72 |
16.08 |
27.46 |
34.56 |
Good |
59.86 |
66.67 |
67.13 |
56.34 |
52.94 |
Regular |
30.28 |
12.06 |
14.69 |
14.79 |
11.76 |
Bad |
4.93 |
3.55 |
2.10 |
1.41 |
0.74 |
Tourist Information (%) |
Evaluation |
Availability of information |
Accuracy of information |
Excellent |
7.14 |
9.10 |
Good |
69.05 |
61.36 |
Regular |
21.43 |
27.27 |
Bad |
2.38 |
2.27 |
Tourist Guides (%) |
Evaluation |
Services |
Time keeping |
Excellent |
27.69 |
21.21 |
Good |
63.08 |
56.06 |
Regular |
9.23 |
22.73 |
Bad |
- |
- |
Most common complaints (%) |
Dirtiness |
20.14 |
Safety |
9.93 |
Telecommunications |
9.09 |
Tourist Information |
5.04 |
Taxi |
3.57 |
Nightlife |
2.54 |
Meeting of expectations (%) |
Expectations exceeded |
22.32 |
Expectations fully met |
48.07 |
Expectations partially met |
26.18 |
Disappointed |
3.43 |
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