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Most valuable Brazilian brands


The Brazilian branch of Interbrand, a company specialized in assessing the values of commercial brands, released in 2004 the list with the top 12 Brazilian brands.

The list is:

Brand Value (US$ millions) Business field
Itau 1.200 Bank
Bradesco 828 Bank
Natura 536 Beauty products
Banco do Brasil 520 Bank
Skol 512 Beer
Petrobras 485 Petroleum
Brahma 352 Beer
Unibanco 223 Bank
Antarctica 192 Beer
Real 171 Bank
Embraer 159 Airplanes
Sadia 156 Food


Of the top 12 Brazilian brands, five are banks, three are beers, and the others are of beauty products, energy, airplanes and food.


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